Larry Keeley. Finding the Future First

Important
October 29, 2012, 19:30 lecture

live

On October 29, Larry Keeley, one of the world’s leading experts on business innovations, gave a talk at Digital October in the framework of the Knowledge Stream project. In his opinion, 96% of innovations are doomed to failure because the relationship of entrepreneurs to innovations and their adoption is not correct. In his lecture, Keeley talked about how to make innovations truly effective in business.

Larry Keeley is a partner of Monitor Group and president and cofounder of the Doblin innovative consulting company that is part of the Monitor Group. He has worked with the issue of innovative effectiveness since 1979. During his work, he has been a consultant to such companies as American Express, Apple, BP, Citigroup, Coca-Cola, Ford, GE, McDonald’s, and Shell. Larry Keeley teaches at the Chicago Institute of Design and Kellogg School of Management. Business Week magazine has named him as one of seven “Innovation gurus” and included him and their list of the 27 most influential designers in the world.

Keeley is the author of a series of research works and the world-famous typology “The Ten Types of Innovation.” According to Larry Keeley, using his methodology in business management increases the chance that an innovation will be successfully adopted by 20-fold.

He notes that the majority of companies consider an innovation to have been realized when they create a fundamentally new product. However, in his view, development of a product is only one element among the various kinds of innovations that a company requires, an element that beings the company the smallest amount of profit. At the same time as they improve a product, entrepreneurs should also change its distribution channels, methods of interacting with clients, and positioning of the brand: only in this case can a company win a solid position on the market. To have advantages in business, Keeley believes, daring leaders who are ready to take adopting new things upon themselves are needed.

Keeley has dedicated his life and career to innovations, because “the best gift that we can give each other is the right to build the predictable and dependable future in which we want to live.” He maintains that he has “discovered the genetic code of innovations,” which makes using them possible not only for geniuses, but also for simple businesspeople. He disclosed this secret to everyone in his lecture.

speakers

527 show Sergey
Arkhipov
OMZ Deputy General Director on Innovations
526 show Steffen
Gackstatter
Monitor Group Partner
100000000000003634155209 show Vasily
Gatov
Moderator, Director of RIA Novosti media laboratory
100000000000002445803390 show Dmitry
Stepanov
Product Director at “Afisha and Rambler” merged company
525 show Konstantin
Fokin
CEO of Moscow Centre of Innovation Development

photo gallery

all photos of event

General partner

Rostelecom

Intellectual partner

Russian Venture Company

Desire accomplishment partner

YouDo

Language partner

LinguaLeo

Media partners

Frukt
GlobalTechnovations
FLACON
StartupPoint
Theory&Practice
F5
Viadeo
RMA
Slon.ru
Business portal Smallbusiness.ru
StartupAfisha
Vokrug Sveta Magazine
Moscow24
HeadHunter
Detali Mira magazine
COSSA
Moskva.fm
GreenfieldProject
Russia 2045
Chaskor (Private Correspondent)
S&T RF
New Scientist
Mainpeople
HR Management Magazine
Look at me
BrainOn

contacts

119072, Moscow, Bersenevskaya Naberezhnaya, 6, str.3

+7 (499) 963–31–10
+7 (985) 766–19–25
do@digitaloctober.com